Kawasaki
Motorcycle & Engine Company is the sole division of Kawasaki Heavy Industries, Ltd.
that provides products directly to general consumers. The company manufactures a broad
range of products, including motorcycles, ATVs (all-terrain vehicles), recreation utility
vehicles, utility vehicles, watercraft and general-purpose gasoline engines; and supplies
them to markets around the world.
role
Web Designer, UX Designer
client
Kawasaki Motor Thailand
agency
Steady Step
year
2016
/ goal
Create clean and trendy looks to represent speed, agility and leader
with responsive web design. Get users go through website more frequently
and increase the conversion rate.
/ problem
1. Outdated web design trends
2. Difficult to go through the products
3. Users do not know about the Kawasaki tournament
/ idea sketching
Sketch for mapping out everything from context scenarios to wireframes.
It is the quickest way to explore and share thinking with others.
/ racing
To help Kawasaki fans keep up to date with every tournament.
/ interaction
Create an exciting effect animation interacting with user.
It allows the users to do more than just read what's on the site.
/ menu
/ preview
Users able to choose colors and angel views.
/ features
/ responsive
Created to look great across all devices for consistent user experience.
/ style guide
